The Strategy & Outreach vertical of NHDC serves as the strategic business development, Project Management, stakeholder engagement and institutional partnership arm of NHDC under the Commercial Department. The vertical is responsible for expanding NHDC's commercial reach, fostering strategic collaborations, developing new initiatives, and driving sector-focused interventions that strengthen the handloom value chain while supporting the Corporation's business objectives.

Acting as a bridge between NHDC, government institutions, industry stakeholders, weaver organizations, academic institutions, and development partners, the vertical identifies emerging opportunities, facilitates convergence, develops innovative projects, and promotes NHDC as a leading institution in the handloom sector.

Core Functions

1. Outreach & Stakeholder Engagement

• Build and strengthen relationships with State Handloom Corporations, Apex Societies, Weaver Producer Companies, Cooperative Societies, Government Departments, Industry Associations, Financial Institutions and Development Partners.
• Organize stakeholder consultations, outreach programmes and institutional engagements.

2. Strategic Initiatives & Special Projects

• Conceptualize and develop strategic initiatives aligned with NHDC's business objectives.
• Prepare Detailed Project Reports (DPRs), concept notes, feasibility studies and project proposals.
• Design and coordinate pilot projects, innovation programmes and thematic interventions.
• Develop new business models and strategic initiatives for sectoral growth.

3. Strategy & Institutional Partnerships

• Facilitate convergence with Central and State Government programmes.
• Establish partnerships with academic institutions, research organizations, industry bodies, multilateral agencies and technical organizations.
• Coordinate institutional collaborations and Memoranda of Understanding (MoUs).
• Mobilize technical expertise and strategic resources for sector development.

4. Sector Development & Capacity Building

• Promote entrepreneurship development and business-oriented capacity building.
• Industry development, cluster development, value chain strengthening and enterprise development.
• Facilitate adoption of innovative business models and commercially sustainable interventions.

5. Research, Market Intelligence & Innovation

• Conduct market research, opportunity assessments and sectoral studies.
• Promote innovation through traceability, digital technologies, AI applications and emerging business solutions.
• Future-ready strategies.

6. Brand Building & Institutional Positioning

• Strengthen NHDC's institutional image and national presence.
• Position NHDC as a preferred strategic partner for handloom development, business facilitation and value chain strengthening.