Revamped scheme for handloom weavers from next fiscal

July 23, 2025 22:43 IST

India to Revamp Handloom Program with Digital Focus & Sustainability Push for Global Exports. (Image Source: Pixabay)

To boost marketing and exports of handloom products, the textile Textiles ministry will be announcing a revamped national programme next year, a senior textile ministry official said. “As the national handloom development programme is coming to an end by the end of FY26, we will launch a programme with additional aspects with thrust on new-age marketing while taking into consideration sustainability aspects of the sector,” M Beena, Development Commissioner– handlooms, told FE.

Focusing on the Traditional market

The government is currently relying on traditional market channels such as melas, exhibitions and events across state and national level, for boosting sales, among the younger buyers. The ministry has now developed a dedicated portal — indianhandlooms.com — in collaboration with Digital India scheme under the ministry of information and technology, for boosting online sales of cloth and artefact.

“Whenever weavers list products on platforms such as Amazon, small players highly commission. Our portal has no commission for hosting products and shipping charges which are paid from the National Handloom Development Fund,” Beena said. So far, 2362 sellers were registered on the portal and 15,257 product profiles have been displayed.

To ensure that products are genuinely hand-woven by skilled artisans, the ministry has introduced ‘Handloom Mark’, a certification mark that guarantees the authenticity of products.